Unit rationale, description and aim

Communication skills are essential to a business career. From writing an email to developing a persuasive presentation, communication skills are needed to successfully share and present information to a wide range of audiences. The skills learned in this unit will develop students' practical communications skills so that they can communicate effectively in both university and professional contexts, considering global and cultural variation in communication. Starting by reviewing communications knowledge, this unit will introduce students to clear writing, persuasive positioning, effective presentation and how to apply these skills in an ethical manner, considering the diversity and dignity of human beings. This online unit aims to develop the fundamental business communication skills to succeed in a contemporary workplace.

2025 10

Campus offering

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Unit offerings may be subject to minimum enrolment numbers.

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  • Term Mode
  • ACU Term 3Multi-mode, Campus Attendance
  • Term Mode
  • Semester 1Campus Attendance
  • Semester 2Campus Attendance
  • Term Mode
  • Semester 1Campus Attendance
  • Semester 2Campus Attendance
  • Term Mode
  • ACU Term 1Online Unscheduled
  • ACU Term 3Online Unscheduled

Prerequisites

Nil

Learning outcomes

To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.

Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.

Explore the graduate capabilities.

Critically analyse the use of communication to bui...

Learning Outcome 01

Critically analyse the use of communication to build relationships that are respectful of communication ethics and human dignity
Relevant Graduate Capabilities: GC4, GC6, GC7, GC8

Evaluate and compose appropriate verbal and non-ve...

Learning Outcome 02

Evaluate and compose appropriate verbal and non-verbal communications to inform, engage, persuade an academic and business audience
Relevant Graduate Capabilities: GC1, GC2, GC7, GC9, GC10, GC11, GC12

Prepare, synthesise and reflect on critical and co...

Learning Outcome 03

Prepare, synthesise and reflect on critical and constructive feedback processes, showing appropriate interpersonal communication skills, taking into account global and cultural diversity
Relevant Graduate Capabilities: GC2, GC3, GC4, GC7, GC8, GC11

Assess the value of sources for business and acade...

Learning Outcome 04

Assess the value of sources for business and academic contexts and acknowledge and synthesise information effectively using relevant technologies
Relevant Graduate Capabilities: GC1, GC7, GC10

Content

Topics will include: 

  • Communication basics review 
  • Research and positioning your sources 
  • Academic writing genres 
  • Business writing genres 
  • Business communication in a digital era 
  • Persuasion in communication
  • Spoken presentation skills – verbal and non-verbal 
  • Visual communication
  • Interpersonal communication
  • Communication ethics and honesty in communicating to diverse audiences

Assessment strategy and rationale

Assessment is an integral part of the learning process. The assessment in this unit is aimed at measuring and developing student achievement of both the learning outcomes and graduate attributes noted above. In this unit there are three summative (assessable) items for a student to assess their progress against the learning objectives. There will also be multiple forms of non-assessable items for students to measure their own progress.  

To pass this unit, students must demonstrate competence in all learning outcomes and achieve an aggregate mark of at least 50%. Marking will be in accordance with a rubric specifically developed to measure students’ level of achievement of the learning outcomes for each item of assessment. Students will be awarded a final grade which signifies their overall achievement in the unit. 

Overview of assessments

Assessment Task 1: Essay This assessment task co...

Assessment Task 1: Essay

This assessment task consists of a 1500-word academic essay. The essay task asks students to demonstrate their academic research and writing skills to analyse the ethical implications of the use of communication in their chosen profession at a local and global level.

Submission Type: Individual

Assessment Method: Academic essay

Artefact: Written essay

Weighting

30%

Learning Outcomes LO1, LO4

Assessment Task 2: Presentation and peer critique...

Assessment Task 2: Presentation and peer critique

This task consists of a clear and concise 3-minute video and 250-word peer-critique, submitted digitally along with any presentation notes. This task asks students to use oral and non-verbal techniques to create a persuasive and informative pitch for a business audience. In addition, students will engage in a peer-critique, providing critical feedback to two fellow students.

Submission Type: Individual

Assessment Method: Video pitch and peer critique

Artefact: Video presentation, written presentation notes, and digital comments

Weighting

30%

Learning Outcomes LO2, LO3

Assessment Task 3: Portfolio and reflection This ...

Assessment Task 3: Portfolio and reflection

This task consists of an 1800-word portfolio and reflection. This task requires students to demonstrate multiple business and academic writing genres in the form of short pieces of communication, compiled in a portfolio. Tasks are to be created as drafts, shared on a collaborative forum. Students will create and receive feedback from peers, and demonstrate this engagement in a reflection, to be submitted with the portfolio. The portfolio sources will be evaluated and synthesised critically.

Submission Type: Individual

Assessment Method: Portfolio and reflection

Artefact: Portfolio of written pieces and written reflection

Weighting

40%

Learning Outcomes LO2, LO4

Learning and teaching strategy and rationale

This unit is offered in different modes to cater to the learning needs and preferences of a range of participants and maximise effective participation for isolated and/or marginalised groups.

Attendance Mode

In a weekly attendance mode, students will require face-to-face attendance in specific physical location/s. Students will have face-to-face interactions with lecturer(s) to further their achievement of the learning outcomes. This unit is structured with required upfront preparation before workshops. Most students report that they spend an average of one hour preparing before the workshop and one or more hours after the workshop practicing and revising what was covered. The online learning platforms used in this unit provide multiple forms of preparatory and practice opportunities for students to prepare and revise.

Multi-Mode

In a multi-mode, students will require face-to-face attendance in blocks of time determined by the School. Students will have face-to-face interactions with lecturer(s) to further their achievement of the learning outcomes. This unit is structured with required upfront preparation before workshops. The online learning platforms used in this unit provide multiple forms of preparatory and practice opportunities for students to prepare and revise.

Online Mode

This unit uses an active learning approach to support students in the exploration of the essential knowledge associated with business communication. Students can explore the essential knowledge underpinning organisations and develop knowledge in a series of online interactive workshops and modules. Students are given the opportunity to attend facilitated synchronous online seminar classes with other students and participate in the construction and synthesis of knowledge, while developing their knowledge of organisational and human resource management. Students are required to participate in a series of online interactive workshops which include activities, knowledge checks, discussion and interactive sessions. This approach allows flexibility for students and facilitates learning and participation for students with a preference for virtual learning.

ACU Online

This unit uses an active learning approach to support students in the exploration of knowledge essential to the discipline. Students are provided with choice and variety in how they learn. Students are encouraged to contribute to asynchronous weekly discussions. Active learning opportunities provide students with opportunities to practice and apply their learning in situations similar to their future professions. Activities encourage students to bring their own examples to demonstrate understanding, application and engage constructively with their peers. Students receive regular and timely feedback on their learning, which includes information on their progress.

Representative texts and references

Representative texts and references

Australian Government 2020, Style Manual: The standard for Australian Government writing and editing, <https://www.stylemanual.gov.au/>.

Australian Journal of Communication, Australia and New Zealand Communication Association (Journal), <https://acu.primo.exlibrisgroup.com/permalink/61ACU_INST/2728oi/alma991012587420302352>.

Bovee, CL & Thrill, JV 2020, Business Communication Today, 14th edn, Pearson, USA. <https://acu.primo.exlibrisgroup.com/permalink/61ACU_INST/13lm7d8/alma991013044667002352>

Communication Research, Sage Publications (Journal), <https://acu.primo.exlibrisgroup.com/permalink/61ACU_INST/2728oi/alma991012619905102352>.

Communication Theory, Oxford University Press (Journal), <https://acu.primo.exlibrisgroup.com/permalink/61ACU_INST/2728oi/alma991012625672802352>.

Dwyer, J 2019, Communication for Business and the Professions: Strategies and Skills, 7th edn, Pearson, Australia, <https://acu-edu-primo.hosted.exlibrisgroup.com/permalink/f/7pr622/61ACU_ALMA51197592520002352>

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